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How Blizzard's over-caution saved it from a PR nightmare
Joystiq by Mathew McCurley Apr 6th 2012 at 1:00PM Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, … |
 Videogamer.com |
OP-ED: Blizzard's Latest Attempt to Lure Back WoW Subscribers Reeks of Desperation
1UP.com By Chris Pereira, 03/08/2012 The latest attempt by Blizzard to regain former World of Warcraft subscribers comes in the form of the Scroll of Resurrection. To the company's credit it's a hell of an incentive to get back to playing what is still the … Bring a friend back to World of Warcraft with the Scroll of Resurrection and … The Queue: Somebody buy me an iPad Come Back To WoW, Get Free Cataclysm Upgrade |
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Blizzard's 'Scroll of Resurrection' will now "permanently boost" to level 80
Strategy Informer (press release) World of Warcraft lives off subscriptions, and so Blizzard are coming up with more ways to entice back fans who've let their membership lapse. The 'Scroll of Resurrection' is one such way. Those who get a friend to accept a Scroll invitation and buy 30 … |
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Blizzard's post-mortem on Cataclysm dungeons and raids
Joystiq Following on its heels is this entry from Scott "Daelo" Mercer, the lead encounter designer for World of Warcraft. In it, Scott talks successes (Dungeon Journal, Raid Finder) and failures (difficulty level of launch heroics) in the dungeons-and-raids … |
 GameZone |
World of Warcraft not impacted by Blizzard's staff reductions
GameZone World of Warcraft developer Blizzard Entertainment today announced they will lay off 600 employees in an organizational shift. Slow down before you push the WoW panic button. The cuts are not related to the video game departments. Of the 600 layoffs, … World of Warcraft developer Blizzard to axe 600 jobs Blizzard Lays Off 600 Staffers, None in WoW Development Blizzard, maker of World of Warcraft, slashes 600 jobs |
 Gamasutra |
DICE 2012: Blizzard's Pearce on World Of Warcraft's launch hangover
Gamasutra by Simon Carless [Console/PC, Production, Business] Talking alongside Insomniac's Ted Price and Epic's Mike Capps during the DICE executive summit in Las Vegas, Blizzard co-founder Frank Pearce discussed the amazing launch of World Of Warcraft and the … |
 Videogamer.com |
Blizzard's 'Titan' MMO: Will it be free to play?
Video Game Writers A new job listing at Blizzard — the developer behind Diablo III, World of Warcraft and the upcoming MMO which is codenamed “Titan” — may hint at the subscription model (or lack thereof) Blizzard hopes to adopt for its next project. Job Posting Suggests Product Placement Coming to Blizzard's 'Titan' In-Game Adverts in Next Blizzard MMO Blizzard investigates product placement in upcoming MMO |
 Videogamer.com |
Blizzard's 'Law Enforcement Guide' leaked for World of Warcraft
Strategy Informer (press release) An alleged 18-page report from Blizzard, compiled for law enforcement personnel, has leaked online that reveals what details they would and could disclose about World of Warcraft users. As of 2009 they keep record of all IP addresses used, it claims. … Alleged World of Warcraft Law Enforcement guide leaked |
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Activision Blizzard's Call of Duty: An addiction that pays dividends
Globe and Mail The company also produces a myriad of other video games, including Wipeout and Spyro, as well as computer games such as World of Warcraft, Diablo and Starcraft. No, Activision isn't Apple, where growth is at least somewhat dependable. … |
 Boston.com |
Activision Blizzard's 3Q Profit Nearly Triples
Wall Street Journal During a conference call following the earnings release, however, analysts raised concerns about the status of the company's multi-player, online game "World of Warcraft." Activision Blizzard reported that the total number of active subscribers to … Activision reports higher 3rd-quarter earnings, raises outlook, as 'Call of … Activision Blizzard Q3: Digital revenue up 25% YTD |