Tag Archives: part
What does brand advertising mean for the MMO? Part 1 – Joystiq
What does brand advertising mean for the MMO? Part 1JoystiqAnarchy Online's Free Play program has been showing users in-game advertisements for real-world products on in-game billboards since World of Warcraft launched in 2004. MMOs have survived since. Case closed. Oh, you wanted more discussion. I see.
world of warcraft news – Google News
Know Your Lore: Top 10 lore developments of 2011, part 3 – Joystiq
Know Your Lore: Top 10 lore developments of 2011, part 3Joystiqby Anne Stickney Jan 15th 2012 at 4:00PM The World of Warcraft is an expansive universe. You're playing the game, you're fighting the bosses, you know the how — but do you know the why? Each week, Matthew Rossi and Anne Stickney make sure you [...]
Know Your Lore: Top 10 lore developments of 2011, part 2 – Joystiq
Game Rant
Know Your Lore: Top 10 lore developments of 2011, part 2Joystiqby Anne Stickney Jan 8th 2012 at 6:00PM The World of Warcraft is an expansive universe. You're playing the game, you're fighting the bosses, you know the how — but do you know the why? Each week, Matthew Rossi and Anne Stickney make sure [...]
Know Your Lore: The top 10 lore reveals of Cataclysm, part 2 – Joystiq
Know Your Lore: The top 10 lore reveals of Cataclysm, part 2Joystiqby Matthew Rossi Jan 4th 2012 at 4:00PM The World of Warcraft is an expansive universe. You're playing the game, you're fighting the bosses, you know the how — but do you know the why? Each week, Matthew Rossi and Anne Stickney make sure [...]
Know Your Lore: Top 10 lore developments of 2011, part 1
The World of Warcraft is an expansive universe. You’re playing the game, you’re fighting the bosses, you know the how — but do you know the why? Each week, Matthew Rossi and Anne Stickney make sure you Know Your Lore by covering the history of the story behind World of Warcraft.
Since Rossi is taking a [...]
Know Your Lore: Top 10 lore developments of 2011, part 1 – Joystiq
Know Your Lore: Top 10 lore developments of 2011, part 1Joystiqby Anne Stickney Jan 1st 2012 at 6:00PM The World of Warcraft is an expansive universe. You're playing the game, you're fighting the bosses, you know the how — but do you know the why? Each week, Matthew Rossi and Anne Stickney make sure you [...]
20 reasons to be excited about gaming in 2012: Part Two – Digital Spy UK
20 reasons to be excited about gaming in 2012: Part TwoDigital Spy UKIt's also free for players with a World Of Warcraft annual pass, ensuring that it will have a huge following when it is finally released. When Microsoft ended its E3 press conference with the briefest of teasers for Halo 4, the room erupted [...]
20 reasons to be excited about gaming in 2012: Part Two – Digital Spy UK
20 reasons to be excited about gaming in 2012: Part TwoDigital Spy UKIt's also free for players with a World Of Warcraft annual pass, ensuring that it will have a huge following when it is finally released. When Microsoft ended its E3 press conference with the briefest of teasers for Halo 4, the room erupted [...]
How much is a brand name license worth? Part 2 – Joystiq
Daily Mail
How much is a brand name license worth? Part 2JoystiqWhere World of Warcraft is concerned, Blizzard lives in a different world where rather than have to choose the perfect partner to make the next StarCraft game, it has to operate as the LucasArts-like party, finding the right people to make everything …Record-breaking Star Wars [...]
How much is a brand name license worth? Part 2
Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, pitfalls and traps.
My first article on the issues of brand licensing and Bobby Kotick’s comments pondering [...]
