
If you think we’ve scratched the surface of Battle.net cross-game implementation with Real ID, you are going to be amazed at what is coming next. Do I know any of this for sure? No, of course not. I base my predictions on three simple facts:
- Blizzard has created an account-based loyalty program that has encapsulated each and every one of its games;
- Blizzard is chock-full of smart individuals who understand community, as illustrated by the new community website; and
- Blizzard has made your account mean something into perpetuity.
If you think Battle.net is sharp at 2.0, you can’t even imagine 3.0.
Continue reading Predicting Battle.net’s social future
Filed under: Analysis / Opinion, Blizzard
Predicting Battle.net’s social future originally appeared on WoW Insider on Thu, 10 Feb 2011 20:00:00 EST. Please see our terms for use of feeds.

